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FEATURED EPISODE

Episode 11: Think Brick with Ilana Freadman

Interviews

Ilana Freadman from Freadman White

1/02/2021

Led by Ilana Freadman and Michael White, Freadman White embeds a curiosity-driven and experientially charged tension in its architecture. Seeking to reveal beauty in seemingly simple and often overlooked settings, we strive to create visually intriguing and emotionally resonant spaces.

Believing architecture’s mandate to making positive contributions to individual lives and the wider urban plan, Freadman White designs contextually informed structures with disciplined whimsy. Rather than responding literally to physical surrounds, they pursue sensorial and textural moments informed by memories of place and the achievements of modern architecture.

Freadman White is no stranger to the Think Brick Awards, being the only architects winning the Kevin Borland Masonry Award more than once. Their elegant and fascinating projects, Napier Street for Milieu and Hoddle House have stunned the jury by illustrating flawless execution and meticulous attention to details.

"You don't have to be lavish across a whole building. You just have to be lavish in key moments that really enhance the project as a whole. ... Complexity that’s hidden in a simple outcome." - Ilana Freadman on our podcast.

In this episode, your host, Elizabeth McIntyre, and our charming guest, Ilana Freadman, take us to the journey of discovery to her life experiences and prominent moments. Entertainingly, they talk about her amusing childhood memories, Kevin Borland's influence on her architectural development, early career stage struggles, and why the chemistry between work and life partners benefit both life and work. Listen to the full episode to discover more of the following:

Why brick was chosen for Hoddle House and what legacy it has carried on;
Main influential sources that led Ilana to pursue architecture;
Ilana's first introduction to Kevin Borland's architecture, and how it shaped her architectural vision;
The influence of the Think Brick Awards on contemporary architecture;
What role Ilana's European heritage plays in her household and office environment;
How Ilana was introduced to Kevin Borland's first interior ceiling device;
Unconventional child activities shaping Ilana's views towards art;
Design methodology and fundamentals behind their multi-award-winning projects;
Why the Think Brick Awards are one of the key architectural programmes;
Her journey from the first steps into the world of architecture to building her own firm;
Dealing with hectic work schedule establishing Freadman White;
A glimpse into Ilana and Michael's companionship and the roles they take;
Why 'no buildings, no buildings' is a truly amusing saying in their household';
Ilana and Michael's lateral solution acquiring their first house;
Various design applications such as a solution to increasing natural light while providing a sense of privacy on a busy street of Milieu.

This episode and many others can be found on all major platforms, Apple Podcasts, Spotify, and Google Podcasts. If you enjoyed this episode, don't forget to Rate & Subscribe to our podcast to never miss out a new episode. You can also let us know who you want to hear next and what topics we should talk about by leaving us a Review on Apple Podcasts.

Mentioned in this episode:

Hoddle House

North Melbourne Residences

Napier Street for Milieu

Entering the Think Brick Awards

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